Going viral on social media or creating a trend is not as challenging as you think. With smart planning and effort, your business can make it big on Facebook, Instagram, Twitter, Pinterest and LinkedIn, and you can wow customers online. Not sure where to begin? Just try some of the tips and tricks listed below to get started and see the results for yourself!
Repurpose and reshare
Uploaded a photo to Instagram? Share it on Twitter and Facebook at the same time, or even later. You can always go back and share the picture from your Instagram gallery at any time. If you’ve created a post with great effort, don’t let it go waste by sharing it on only one channel. Your followers may differ on different platforms so make sure you publish your content on all of them.
Get influencers on board
You don’t necessarily have to ask celebrities to promote your products or services on social media. You can scout people who have a considerable number of followers and enjoy a substantial amount of engagement. Then work with them to widen your reach on the desired platform. Your target audience can then connect with your brand through credible, trustworthy partners.
Pick the right time to post
Knowing the ideal day and time for posting content is essential, especially when you want to reach maximum people. Try services like Iconosquare or SproutSocial to analyze your past publishing history and interaction, and then receive suggestions regarding the right time to post content. Since these tools use actual customer data, you know that you are in safe hands.
Use videos to tell your story
Many users simply scroll through text and pictures on social media. On the other hand, videos can be very attention-grabbing and engaging. That’s why they should be part of your marketing strategy. Keep your videos short to send the message across quickly before viewers lose focus. Also, be sure to lead them to your marketing funnel’s next step.
Try live streaming
Live streaming can be a powerful and effective way of trending on social media. NowThis news outlet enjoyed 5.5 million views on their Facebook live video that featured election updates. When people watch your event, product launch or news piece live, they can react, post comments and ask questions in real time. This is a great way to build meaningful customer engagement on social channels.
Incorporate augmented reality (AR)
Consider using augmented reality in your social media strategy. An example of this technique is LipArtist, Estée Lauder’s Facebook Messenger chatbot. It allows users to try on various lipstick shades through AR. Women can then head to the brand website to purchase the lipstick they liked best. This type of marketing tactic helps create a buzz for your brand on social media.
So, what are you waiting for? Give these ideas a try and get famous on social media. These tips will help you improve your existing social media strategy and enjoy positive results.
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