The primary purpose of any advertising strategy is to make a strong connection with the desired audience. Great advertising jingles meet this purpose by establishing a powerful connect with listeners. We have all grown up listening to fun advertising jingles that we saw on TV and heard on the radio. Here are some amazing ones that worked their magic on Indian audiences.
Hum Mein Hai Hero: Hero Moto Corp
This popular jingle by Hero made every Indian feel there is a hero within him/her. Such motivational ads evoke a positive vibe within people towards your brand.
Har Ek Friend Zaroori Hota Hai: Airtel
The SIM card company hit the right notes with this song centred on friendship. It created a buzz thanks to its peppy tune and fun lyrics.
Googly Woogly Woosh: Ponds
Can any jingle be cuter than this? Not a jingle with many words, it still brings out good emotions in people who hear it.
You and I: Vodafone
The wonderful music and emotional lyrics of this jingle by Vodafone (then Hutch) struck a chord with the country’s audience.
Hamara Bajaj: Bajaj
An iconic brand, Bajaj knows how to drive its message home. This scooter jingle made every Indian dream of owning his/her own two-wheeler.
Vicks Ki Goli Lo: Vicks
This catchy ditty on cough drops is short and sweet, yet it effortlessly conveys the intended message to the target audience.
Washing Powder: Nirma
This may probably be the most popular jingle in the Indian advertising scene. The straightforward yet unforgettable lyrics and tune both won hearts all over the country.
Karram Kurram: Lijjat Papad
A memorable jingle about papads that made Lijjat a household name. Prior to this ad being aired, Lijjat was relatively unknown.
Kuch Khaas Hai: Cadbury
A song that celebrated the joyous moments of life, this propelled the chocolate manufacturer’s sales significantly.
Hello Honey Bunny: Idea
This is another memorable song from a mobile network carrier. You could dedicate the sweet lyrics to any of your loved ones.
Kya Aap Close-Up Karte Hai?: Close-Up
This commercial may have sounded annoying to some people, but it was truly noteworthy. The music and nasal sound stuck in everyone’s head.
Even today, a fantastic ad jingle can drive the message home quite effectively. Contact us to get one made for your brand or product today!