Who are KOLs?
In the pharmaceutical and healthcare sectors, Key Opinion Leaders (KOLs) can be elite doctors or researchers who influence their contemporaries significantly. These influencers are prominent healthcare professionals, and that’s why patients, as well as other doctors, pay heed to their opinion.
How do you get started with KOL engagement?
There are several ways to establish a long-lasting and robust connection with physicians or specialists who can make a substantial impact on people. One such method of engagement is helping them gain recognition in the media.
Do doctors want to be featured in the media?
Positive public perception is crucial for doctors. As we all know, health is the greatest asset for anyone, and that’s why it’s critical to choose the right doctor who you can trust with this asset. When patients see a doctor in the media, they feel more confident about choosing him/her for themselves and their family.
On the other hand, doctors also want to build this trust and connect with patients. Moreover, the recognition that media brings elevates their image among contemporaries. Senior doctors who have a well-established practice can benefit from with the publicity. It gives them a sense of achievement and a figurative pat on the back for their years of good work.
What media outlets can help with physician publicity?
There are multiple media outlets via which doctors can gain recognition. Print, television and digital media are some of the popular channels. Let’s take a look at them one by one.
Doctors can share their expertise in newspapers and health magazines. These articles help to educate regular people as well as other physicians working in the same field. It also builds awareness about the concerned doctor’s specialty. People like to read about medical stories, read the latest health news, and learn wellness tips from the print media. Media can thus transform relatively unknown doctors into nationwide healthcare experts.
Who doesn’t love to see themselves on the television? Health shows or channels are replete with news about treating different illnesses and discussing developments in medicine. Talk shows on TV are, therefore, another excellent option for a doctor to express himself. People often pay close attention when prominent doctors express their opinions on health headlines or share their thoughts on current health scares on TV. Some shows also take calls from viewers so that they can get advice in real time.
With the rise of digital media, doctors can also make their mark on YouTube and Vimeo. For example, the Emmy award-winning YouTube talk show “The Doctors,” hosted by a physician and a surgeon, has 911,922 subscribers. Unlike TV shows, people can view these videos anytime, anywhere. Physicians and researchers can also share these videos on their own social network pages to further spread the word.
Should I choose media for KOL engagement?
Yes, you should! All the media channels mentioned above work perfectly as vehicles for boosting healthcare professionals’ image among the general public. Physician publicity through print, television and digital media is an excellent option for continually and effectively connecting with KOLs.
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