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Published July 25, 2018

What is webcasting?

Simply put, webcasts are audio/video ‘broadcasts’ over the ‘web’. Listeners and viewers access them online using streaming media technology. You can stream  these media presentations live or view them on-demand over the internet.

Importance of webcasts

Webcasts can be fantastic tools for marketing professionals. They offer the ability to stream a presentation from the host’s desktop directly to the target audience, overcoming the barriers of location and time. Individuals from any corner of the world can view the presentation or audio/video and connect with your brand.

Businesses may host webcasts for various reasons, such as to launch a product, discuss new research, share thought leadership ideas, or demonstrate the use of a product or service.

Type and features of webcasts

There are different types of webcasts that you can host to achieve your business goals. Let’s take a look at a few of the common webcasting types and features to give you a clearer picture.

  • One-Way Conferences

This type of webcast involves the transfer of information in only one direction, which is from the speaker to the audience. In most cases, you deliver recorded presentations over the internet through one-way conferences. They’re ideal for product tutorials and demos where the speaker has merely to share some content with the desired audience.

  • Two-Way Conferences

This type of webcast (also called webinar) facilitates the sharing of information from both the speakers as well as audience members. You can share interactive presentations live with the help of two-way conferences so that the audience can connect with the speakers through the use of technology. They’re ideal in cases where the audience may have questions for the speaker.

  • One-On-One Interactions

Here viewers can directly interact one-on-one with the presenter. This type of webcast works perfectly in various scenarios, such as interviewing industry experts or connecting with company CEOs. The advantage here is that viewers/listeners can directly share their thoughts during the course of the presentation.

  • Luma & Chroma Keying

Luma key and chroma key compositing are post-production techniques, which involve laying two video streams together. In a nutshell, these techniques help add a different background behind the presenter. A simple example is a TV weather report, where the channel shows a map right behind the reporter. Luma keying uses brightness to achieve the desired effect, while chroma keying uses a colour range.

  • Facebook Live Streaming

Nowadays, streaming webinars via Facebook Live is rapidly gaining popularity. You can share these webcasts with several pages and groups, without the need for any special software. Users can comment on them and get their queries answered in real time. Since a vast majority of people are already on Facebook, it helps reach your message to a broader audience.

  • Q&A

Through this feature, attendees can submit questions which are relayed to the presenter. With audio conferences, Q&A may not always be possible, but you can integrate this functionality easily in video conferences via software programs. Presenters can monitor questions and also conduct surveys during the webcast using a moderator, or on their own via self-service webcasting features.

Have we missed something that you wanted to know about webcasts? Let us know in the comments.

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