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Published June 22, 2018

Visual content offers an excellent means to connect with and engage your audience. The human brain processes visuals 60,000 times faster as compared to text. This fact indicates that the more visuals your content features, the more impactful it will be. It’s not surprising, going by the old saying “A picture speaks a thousand words.”

In today’s digital world where people scroll through online media swiftly, it becomes even more imperative to create attention-grabbing content. You can achieve this goal through infographics.

What is an infographic?

An infographic is a form of visual content that combines text and images innovatively for easy reading and understanding. It can attract attention quickly and help convert your data into an easily digestible form.

Though infographics aren’t exactly new, they’ve been growing in popularity in the current decade. More and more brands are designing infographics to share data and insights with their customers or clients. They’re used in content marketing, e-posters, booklets, and lots more. People are also using infographic buttons, instead of simple circular or rectangular buttons, in presentations and website design.

Infographics vs. illustrations

Why use infographics instead of digital illustrations? Illustrations are pieces of art, created from scratch by a digital illustrator. Infographics on the other hand are an arrangement of several visual components, including images, text blocks, headlines and icons.

Infographics are a great example of an attractive piece of visual content, because they unify text with imagery.

How do you use infographics to make content visually appealing?

When you want to make boring content appealing, infographics are an ideal choice. Instead of drafting a large block of text or creating a table with lots of data, you can share data artistically using a cleverly designed infographic.

For a positive effect, your infographic should be both reader-friendly and meaningful. Let’s look at what makes an infographic stand out:

  • A great headline that sets the right tone for your readers. It should give them a gist of what to expect and pique their interest.
  • A clean layout with enough whitespace for an uncluttered look. When it comes to creating an effective design, less is more. You can use one column layout, clean fonts, flat icons, and a single-colour background.
  • Logical flow of data that has a defined beginning, middle and end section. You can present data in the form of a story to keep readers hooked till the end of the piece.
  • Facts and figures shared in the form of charts, diagrams or graphs. Look for ways to convert simple sentences or details into imagery.
  • Light colour palettes that enhance the readability of black text. Using black or neon colours may drown your writing and make it difficult to understand.

How do you leverage the power of infographics?

Once you’ve used the above pointers to create a great infographic, don’t let your hard work go waste. You should develop an effective strategy for sharing it with your target audience. Post it on your blog, Facebook page, Pinterest board, Instagram page, and other social media channels.

You should repurpose your infographic content by breaking it into smaller images and post it on image sharing sites. You can also use the smaller images to make a PowerPoint presentation. The more you repurpose and share it, the longer it will live and the wider its reach will be.

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