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Published June 8, 2018

In recent times, video content is making waves as an effective marketing and branding tool. Businesses are spending more on video ads and brand content, in a bid to acquire a higher number of customers for their product or service. According to recent Hubspot research, more than half of the survey respondents said they pay more attention to videos and merely skim through text and pictures. They also favored branded video content overwritten or photo content.

Why are videos making such a significant impact? To understand this, let’s take a look at the two things that they do. First, they engage your audience and hold their attention. Second, they persuade viewers to choose your product or service. Most print ads focus on the persuading bit, without managing to engage readers successfully. This happens to be a primary reason why video works better than print. A survey by Animoto highlighted that about four times as many consumers preferred watching a product video than reading about it. That indicates how the former keeps the viewer engrossed and entertained, in contrast to the latter.

So, to attract your target audience and keep their interest, videos should play a big part in your marketing strategy. Famous publishers, including Mic, Newsweek, and MTV, have already begun focusing much of their resources on generating video content; downsizing written material at the same time. This shows that videos are not just a passing trend; they are here to stay. Of course, the actual content in videos must be engaging and timely to ensure that viewers watch it till the end.

So, if you haven’t made the shift yet, don’t wait any longer. Early experimentation and learning will go a long way in improving your branding and marketing strategies.

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