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Published August 16, 2018

Medical writing includes both patient education materials as well as content for doctors and key opinion leaders (KOLs). To a new medical writer, conveying complex medical information while making the write-up exciting and easy to read may seem like a tough job.

We’re here to help you create engaging content aimed at doctors or patients. Take a look at our helpful medical writing tips.

  1. Know your reader

Keep your reader in mind and then start building your piece. Keep a reader profile in mind: know his/her age, profession, skills and interests. It will help you sift through lots of data and pick only relevant information for the write-up, skipping details that the reader may already know.

For example, if the end user of your write-up on a new imaging system is a radiologist, you don’t need to include basic information like what imaging systems are. Stick to only what’s necessary and avoid lengthening the article without adding value for the reader. Knowing the reader profile will also help determine if you need to use medical terminologies and jargon or explain your thoughts in simpler terms.

  1. Focus on readability

No matter how complicated the concept, your content should be easy to follow. Even if your reader has a shorter attention span, you need to capture his/her attention effectively and be able to hold it till the end of your piece. Keep your phrases crisp and sentences brief; sentences with 20 words or less are best.

Create subheadings and short paragraphs that break up your entire piece into structured sections that are easier to go through. Using too many transition words like ‘hence,’ ‘thus’ and ‘therefore’ can also make your content less reader-friendly. Stick to using them for about 30% of your sentences for best results.

  1. Add visual elements

Whether you’re writing for doctors or patients, images and graphics can be very useful in creating winning healthcare content. The human mind can grasp visuals quicker than text, which is why you need to break up big blocks of text with pictures, smart art and more.

You can use different photos to explain or illustrate a concept in your article; your readers will thank you for it. Opt for tables and charts when you have a lot of data and numerical information to share in a concise manner.

  1. Double check the facts

In any form of writing, fact-checking is very important. However, with medical content, it’s even more crucial. Consider a piece you’ve written about the symptoms and treatment for a new disease. If you make any mistakes or state incorrect information, it can have severe consequences for readers who follow your advice.

Spend extra time on researching material for your content. Refer to acclaimed medical websites, journals, reports and PDFs, which share information from a legitimate source. Sites that quote things without any mention of the source can prove to be dubious.

Armed with these tips, you can now go ahead and create impactful medical content. Happy writing!

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