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Published July 31, 2018

A theme can make or break any event. A great event theme wows audiences and stays in their memory for a long time. It generates a buzz around it, giving your brand the desired publicity. On the other hand, a theme that’s not well planned or executed can be boring and forgettable. You don’t want all your hard work in planning and running the event go to waste.

Here is a handy guide that will help you choose the right event theme or concept for your next conference, trade show, seminar or product launch.

Know your audience

This is the first and most important step to deciding on your event theme. Who is attending your event and why? What age group do they belong to? What is their professional background? Where are they coming from? All these details matter when you want to make an impressive statement. For example, if you have a group of 20 to 30-year-old budding entrepreneurs, then you can have a pop culture-inspired theme with plenty of photo opportunities that they can share on social media.

Focus on your goals

Knowing the exact purpose of the event and what you want to achieve through it is crucial. Are you training individuals? Are you showcasing something to prospective clients? Note down the goals and review them before you pick a theme. Once you have the goals in place, brainstorming will be easy. For example, if your event purpose is brand activation, the subject can be connected to your brand message or mission statement. Whereas if the objective is an award night, you could go for a superhero theme, with the underlying message of rewarding the superhero performers in your organization.

Keep the budget in mind

Define the budget for your event and make sure you stick to it. While selecting a suitable theme for your show, you need to figure out if it’s requirements fall within your budget parameters. For example, if you have picked a futuristic theme with laser shows, you need to get a quote for the production before you give the go ahead.

Current events and trends

Take a look at current events in your industry and local news as well. You may get inspired by trending topics and incorporate them into your event theme. Commemorative days that honour an event, promote a concept, or celebrate a group of people, also make great ideas for event themes. For example, if your conference or trade show falls during or around World Environment Day (June 5), you can opt for an eco-friendly concept and partner with environmentally conscious suppliers.

In conclusion, focus on your goals, audience and budget, and take inspiration from current events, to choose the right event theme. Be sure to take your time and do thorough research before you pick the best concept that will make your event rock!

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